Below are
some visual representations of institutions that you will be familiar
with. Your task is to use the definition
of ‘institution’ to list the ideology (belief system)/values of each institution
(the first has been done for you to give you an idea).
INSTITUTION: a system of principles or rules in
an organisation that controls the views of a large amount of people. In media terms, this refers to the social,
cultural and political rules that control large institutions such as the BBC,
Warner Brothers, Google etc. All these
institutions have beliefs and messages that they give out to audiences – it is
possible to suggest that we are controlled through the Media as a whole.
Name of
institution: Church
Ideology/values: believes we should follow the
teachings of the Bible to live our lives according to the rules and principles
contained within. We should avoid sin,
treat others how we want to be treated ourselves etc.
Name of
institution:
Ideology/values
(what
does this image suggest about the type of news coverage that the BBC like to
promote as their main concern? Use the key vocabulary of denotation and connotation
to analyse the image)
Name of
institution:
Ideology/values
(look
closely at the background graphics in this shot – which famous London
