Article about marketing strategy of Gravity

http://variety.com/2013/biz/news/warner-bros-plots-careful-gravity-launch-1200596502/

Marketing of 'Gravity'

Now you've read about the success of Gravity and explored the technical side of things, have an explore of these articles/reviews here to find info on the following points:

* Key features of the Gravity marketing campaign: teaser trailer, trailer, social media campaigns, interviews with stars, showings at film festivals, website.
* Why it was so successful - summarise in no more than 5 key reasons.

Warner Bros plot careful launch
Behind Gravity's historic box office success
Four reasons 'Gravity' flew so high
Blockbuster blueprint (follow other links in this article to discover more info about social media campaign etc)

The visual effects company behind 'Gravity': Framestore

Visit Framestore's website and read the article on this page to identify key features of technology used to create the film.

Areas to think about:

What new piece of technology did the team invent to create the impression of no gravity in space?

Why did they need to create this? What benefits did it bring to the filming process?

Pick out an example of technological synergy...

What difference did the LED lights make to filming?

In which ways was the technology used in the filming process groundbreaking?




http://www.theguardian.com/film/2014/feb/06/sandra-bullock-pain-gravity-oscars-george-clooney-2014

Gravity at award ceremonies 2014

Read this BBC article to get some background information from before the BAFTAs were announced...

This clip explores behind the scenes technology for Gravity...

This article explains the results of the BAFTAs, with a particular focus on Gravity and 12 Years a Slave.

This BBC article explores the definitions of what constitutes a British film, with particular reference to Gravity