Your evaluation

Your evaluation of the practical production coursework
Questions =
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
2) How does your media product represent particular social groups?
3) What kind of media institution might distribute your media product and why?
4) Who would be the target audience for your media product?
5) How did you attract/address your audience?
6) What have you learnt about technologies from the process of constructing this product?
7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Things to think about:
What exactly are the key conventions of an opening title sequence?
What is the overall purpose of the title sequence?
How do film makers use iconography, mise en scene, narrative, camera angles and sound in the examples that you have studied?
How have you used these conventions to create your own opening sequence?
Have you conformed to the expectations of a title sequence or tried to challenge the conventions by doing something unusual? Give examples and details to support.

2) How does your media product represent particular social groups?

Things to think about:
Which social groups are represented in your opening sequence? (Think of our exam work for representation: age, gender, disability, regionality, sexuality, ethnicity, social class).
Have you conformed to the stereotype or have you subverted the stereotype?
How might audience’s expect that particular group to behave—have you challenged or supported that expectation?

3) What kind of media institution might distribute your media product and why?

Things to think about:
Which film companies most commonly produce your genre of film? E.G. 20th Century Fox, Paramount, Dreamworks animation etc...(Use your initial research into existing films to support theses ideas)
You need to do some brief research into the film companies that produce your type of film, find out how they market/advertise films and why that institution may well produce your own film idea.

4) Who would be the audience for your media product?

Things to think about:
*Define your audience through the demographic and psychographic elements

Age Gender Income Personality

Likes/dislikes Attitude to life

Demographics - This defines the audience largely by the work that they do. It breaks the population down into 6 groups, and labels them by using a letter code to describe the income and status of the members of each group.


Psychographics – This is a way of defining an audience by looking at the behaviour and personality traits of its members. Psychographics labels a particular type of person and makes an assessment about their viewing and spending habits.

5) How did you attract/address your audience?

Things to think about:
How have you tried to appeal to your audience through use of sound, mise en scene, narrative, camera angles, characters…
Link all ideas to demographic and psychographic from previous question.

6) What have you learnt about technologies from the process of constructing this product?

Things to think about:
Identify all the new technology that you have used e.g. Sony Video Cameras, editing software on imovie, blogging, uploading material to blog sites, garage band/music studio, editing music to match visuals...and anything else you can think of!!
Remember, it is good to show development of your skills so don’t worry about saying that you had no/little experience of technologies before using them...in fact, it is better to show strong development and learning of new skills for your marks.

7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Things to think about:
What you’ve learnt about planning, storyboarding and researching
What you’ve learnt about organisation when working in a group
What you’ve learnt about how to use a camera/shots/movements/angles successfully to create effects
What you’ve learnt about editing raw footage
What you’ve learnt about planning to film and shooting the footage
What you've learnt about creating and using music for effect