Distribution and marketing, exhibition

Distribution and Marketing
the process through which films are delivered to audiences by:
* booking showings into cinema schedules,
* delivering copies of film reels through shipping and van delivery, or through digital download,
* creating marketing campaigns: posters, trailers, web coverage, tv appearances from lead actors, preview evenings, press packs, radio, social networking, competitions, imaginative and innovative use of advertising through synergy with other brands, oversee successful and profitable DVD release, obtain BBFC (British Board of Film Classification) certificate and ensure films are exhibited at the most profitable time of year for that film.

Exhibition
how films are viewed by audiences:
* in cinemas,
* at home on DVD/download/netflix,
* box office figures for 1st week of exhibition,
* audience reviews: film critics, audience comments on social media,
* awards in festivals: BAFTAS, Oscars etc.

Convergence
when two different technologies or types of media join together e.g. online radio podcasts, catch up tv online, internet access on mobile phone etc...

Using the elements of the definitions outlined above, create a distribution, marketing and exhibition mind map for the film Slumdog Millionaire. 

How was the film distributed? What problems did they face?
US Distributors: http://www.foxsearchlight.com/

How was it filmed? What Academy Awards, Oscars and other awards did it win? What is significant about this, being filmed digitally?

Danny Boyle on digital filming:


Info about the camera he is talking about and the filming process:
http://www.siliconimaging.com/DigitalCinema/
http://www.siliconimaging.com/DigitalCinema/News/PR_01_31_09_Slumdog.html

Info about what a gyroscope is:
http://en.wikipedia.org/wiki/Gyroscope
What does this tell us about the use of old and new technology for modern film making? Use the key term convergence in your answers...

How does filming using digital technology compare, cost wise, to using a full film crew and camera set-up? What implications does this have for film-making?
Is this reflected in the distribution and marketing stages? What conclusions can you draw about the use of digital technology and the impact on the film making process?