Vertical integration: when a company can control all stages of production, distribution and exhibition for a new film release because they own all companies involved = they profit from every aspect of film production.
Horizontal integration: when a company also own the related companies that produce websites, games linked to films, merchandising, DVD release.
Synergy: where institutions are not owned by the same company but work together for mutually beneficial purposes e.g. Fox Searchlight and Film Four.
1) Find some examples of vertical and horizontal integration
2) Investigate/research who owns the companies involved in Slumdog Millionaire.
Freepress is a useful place to start...
This is a really useful blog that has links to other information regarding the British Film Industry...
3) Which country owns most of the market share of companies? How does this benefit institutions? How does this disadvantage audiences? How can small British companies survive in this market? How has Web 2.0 allowed an initially small, indie film like Slumdog Millionaire to achieve such international success?
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