'Gravity' introduction

Film Distribution, Marketing, Publicity and Promotion Activities

For the film 'Gravity': 

• Identify the main target audience, their profile - psychographic or demographic - how were they targeted?
• Identify key cast and the film’s USP (unique selling point - what makes it different from other films?).
• Now research the 360 degree, saturated campaign including poster, theatrical trailer, outdoor and online marketing; publicity; and promotions that maximised the film’s profit potential and create a document to present to the rest of the class.

Questions to think about

Which production, distribution and marketing companies were involved with this film?

Are they one of the 'big players'/'mainstream'/'Hollywood' companies?  Or are they a smaller, independent company?  

Who were the target audience for the film? (This may depend on whether it comes from mainstream Hollywood or independent company...although there are exceptions to that rule...)

How was the film marketed?  How did they use modern technology for the filming/marketing?  Features of Web 2.0 to involve the audience?

Are there any elements of synergy or convergence in the process of making this film? What are they? 

Use this link to previous blog posts about Gravity to help your research