Use this as a guide for how to structure revision notes for case studies on the institutions - use for Gravity/The Dark Knight/Avatar as well...
Thursday 8 May 2014
Wednesday 7 May 2014
Issues raised by media ownership
How can
Channel4's Film4 survive in the British market place against the high concept,
big-budget films made by Newcorp's FOX, Warner Bros, Disney, Universal, etc.?
What kinds of niche audiences are left for Film4 to attract? Are mass audiences
out of reach given the genres of films Film4 have the budgets to make? How successful
have they been in reaching mass audiences with their films? How healthy is it
that just a few mega media groups can own such a range of media and can decide
what the public may see, and, perhaps, shape audience's tastes?
Monday 5 May 2014
Exhibition, consumption and exchange
To help with your revision of case studies, work through these questions and find facts/figures and key ideas for each of your films:
Thursday 1 May 2014
Impacts of Digital technology
Digital technology is important for the UK film industry as it means that non-mainstream films are becoming more accessible. Independent cinemas have the capacity to screen more films because digital distribution and exhibition is cheaper than traditional methods. (35mm print is around 10 times more expensive than digital copies).
The UK film council wants to make film more accessible in three ways:
1) Improving access - our digital screen network is made up of more than 240 digital screens across the UK that now show non-mainstream films regularly.
2) Raising awareness - our prints and advertising fund provides £4 million every year to help British distributors promote non-mainstream films.
3) Increasing information - our website is one of the UK's leading websites for film fans wanting to watch, buy, download or rent great films.
For more information:
Digital distribution
This is an important Youtube video for understanding how digital technology (technological convergence or simply 'convergence') is changing the ways in which films are being produced, distributed and consumed. The old 35mm films will end up in museums with cheaper digital downloads offering an immersive experience far greater than before on new digital screens in multiplexes. This short film features translated interviews with French and German film-makers and cinema owners but what is true of them is also relevant for us as our experience is going to be the same. Watch this as you will know how to discuss 'convergence' in the consumption/exhibition part of your essays and be able to discuss the changes that digital technology will bring about in cinemas and the benefits cinema-goers.
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