Digital distribution

This is an important Youtube video for understanding how digital technology (technological convergence or simply 'convergence') is changing the ways in which films are being produced, distributed and consumed. The old 35mm films will end up in museums with cheaper digital downloads offering an immersive experience far greater than before on new digital screens in multiplexes. This short film features translated interviews with French and German film-makers and cinema owners but what is true of them is also relevant for us as our experience is going to be the same. Watch this as you will know how to discuss 'convergence' in the consumption/exhibition part of your essays and be able to discuss the changes that digital technology will bring about in cinemas and the benefits cinema-goers.